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Hoka One One is the brainchild of two gravity sports enthusiasts Jean-Luc Diard and Nicolas Mermoud. Both men have been adventuring for as long as they can remember, and their trail running experiences have taken them across the globe.

Both Jean-Luc and Nicolas are committed to the values of freedom and enjoyment and feel that this is integral to the running experience whether running on the trail or in the city. With this in mind they started to look at the variables that affected the performance of different types of runners.

They quickly came to an important conclusion; fatigue, impact and muscle strain were challenges that runners of all stripes had to deal with every day. So Jean-Luc and Nicolas came up with a brilliant idea, why not design a shoe that would help to alleviate these problems - so that freedom and enjoyment could be guaranteed every time you go running!

From that idea Hoka One One was born. The word Hoka is derived from the ancient Maori language and roughly translates to "now it is time to fly". That's just how it feels to run in a pair of Hoka One One shoes; with each and every step your foot takes flight.

Hoka One One is available in the UK through Ian Corless at runwildrunfree.co.uk